South Moon Under Added to Avalon Phase II

Avalon, the 86-acre development with more than 500,000 square feet of retail, a 12-screen all premium theater, residences, retailers, restaurants, will be adding a full-service hotel and a conference center and doubling in size with Phase II.

South Moon Under was the most recent retail addition. As they enter the Georgia market for the first time, three stores are planned including Avalon, the Shoppes Around Lenox and Ponce City Market.

The self-described “surf shack in the summer of 1968” has since evolved into a sophisticated, upscale clothing retailer. Still privately owned, South Moon Under offers a unique mix of fashions while remaining true to its laid-back and free-spirited mindset instilled in the founding store over forty years ago. They are known for selling swim year round and have a large selection of denim both basic and on trend.

Some brands they carry include: Free People, Marc Jacobs, Rebecca Minkoff, Michael Kors, Ella Moss, Sam Edelman, JBrand jeans, UGGs, Splendid, Michael Stars, NYX, Stila, House of Harlow, RVCA, Penguin, Billabong, Nanette Lepore, Trina Turk, Brandy and Melville, Levi, Citizens of Humanity, Hudson, DL1061 and more.

Other retailers and restaurants opening in Avalon’s expansion include Jeni’s Splendid Ice Creams, Brooks Brothers, Urban Outfitters, Rumi’s Kitchen, Barleygarden Craft Kitchen and Bar, Boogaloos, Scout & Molly’s, Chick-Fil-A, Hammer Made, The Boardroom Salon for Men, Lucky Brand, Levi’s, MF Bar, District III, Pottery Barn, Williams-Sonoma and Brine Fish House.

Phase II Avalon Rendering


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