Avalon’s New Phase II Tenants

Since opening in October 2014, Avalon continues to grow and positively impact the OTP economy drawing residents from all over Atlanta to the Alpharetta 86-acre mixed-use development. Have you been yet?Avalon Alpharetta Scoop OTP

The Phase II includes nine retailers and will open in Spring 2017. In an August 2014 press release, Lilly Pulitzer and Peep, a children’s clothing store, were listed, but they weren’t mentioned in this newest release. On May 10th, I was informed that those stores won’t be part of the leases. This Florida girl is bummed!

Here’s what you can expect in Phase II:

Hop City and The Spotted Trotter will unite to create Avalon’s own Beer Garden. Both concepts have locations at Krog Street Market in Midtown Atlanta. Known for craft beer and wine, Hop City opened its doors in 2009 and has since become an Atlanta favorite. The Spotted Trotter is a local chef-driven charcuterie recognized for its rich selection of meats.

Rumi’s Kitchen, a popular Persian restaurant in Metro Atlanta.

Brine Fish House, a local chef-driven concept by Marc Taft of Scoop Approved Chicken and the Egg, will add highly anticipated seafood menus to Avalon’s already robust restaurant mix.

The Boardroom Salon for Men delivers the ultimate men’s grooming experience, offering haircuts, shaves and spa services unlike any other barbershop. The Texas-based men’s salon will open its first Georgia location at Avalon.

Lucky Brand, known for its authentic, all-American jeans and accessories.

Brooks Brothers, the oldest men’s clothier in the U.S.

Levi’s, the American clothing company known worldwide for its brand of denim jeans.

Urban Outfitters, offering urban, chic clothing, accessories and apartment décor for men and women.

Phase II also includes a hotel, conference center, office space and multifamily units.


We were at Avalon from the beginning with the hard-hat tour, and we’ve covered their new retail and restaurant additions. We have covered the original Phase II retailers — Cafe Intermezzo and Farm to Ladle are anticipated to open soon. Many locals are awaiting a Chick-Fil-A, which is ironic with all the award-winning restaurants on site!

Visit Avalon’s website for more on their current retailers and great events such as Punchline Comedy Night, Avalon Nights Live, a Kentucky Derby Party and more.

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