In our previous post about Market 334 I mentioned that I bought a HappiLife “Lake Happi” t-shirt. This shirt makes me so Happi that I had to reach out and find out more about the inspiration behind this company.
When HappiLife creator and owner Deanne Murphy graduated from college, she started making original t-shirts by sewing on fabric peace sign designs and “Save the Earth” slogans. A hippie at heart, she loved her hobby, but it just didn’t pay the bills.
Luckily, her job at an ad agency and the best boss ever inspired her to learn graphic design and follow her dreams. Years later, with her family’s support, she learned screen-printing by hand and, through trial and error, she created designs and sayings she loved.
She drew her inspiration from the happiest, most peaceful time in her life, which was her youth in Saratoga, California. She loved her smiley face shirt from the 70’s, and so she designed her own smiley happi guy. Her “Beach Happi” and “Lake Happi” are two of her best sellers, and she thinks it might be because people are at peace and relaxed at those places.
At $24 each, her shirts are extremely soft and hold up well. Each shirt is made by hand with dignity and love. HappiLife offers a wide range of designs covering yoga, baseball, running, and many happi sayings and quotes that you can choose from — or she can create something specific for you! And feel free to choose whatever color ink you want, as well. (I can’t wait to get the “Lax Happi” shirt to wear to my son’s lacrosse games.) She also has lyrics from songs, like “If we couldn’t laugh we would all go insane” by Jimmy Buffet, “All You Need is Love,” and a few others you might recognize.
After just starting six months ago, HappiLife now has distribution on Etsy, Market 334 in Cumming, Carta Bella at the Forsyth Avenues, Winey Blonde Boutique in Woodstock, Sis & Moon’s in Alpharetta, and Ella B in Suwanne. Check her Facebook page to see her upcoming local shows and other retail distributions.