Maybe it’s because I am a Florida girl, but I grew up seeing these bright colored dresses and shirts all around town, so Target’s latest announcement got me excited. Lilly Pultizer is arriving in Target stores this Sunday (April 19)! The products will be available online, too. This limited edition line will feature the characteristic bright colors, bold patterns, and summer fashion trends that have made Lilly Pulitzer famous. The offers ends May 31, so don’t be surprised if you see a rush at your local Target this Sunday for those that love Lilly. Prices will be much less than the boutique line.
The new 250-piece collection will be available at all Target stores and online. Items include bikinis and beach coverups to dresses and sandals. There will also be girls’ apparel, plus sizes(online only) and home goods.
The retail store for Lilly Pultizer is tentatively scheduled to come to Phase 2 of Avalon. The question remains: are the diehard fans happy or upset that Lilly has ventured mainstream? Personally, I can’t wait and hope the website doesn’t crash so I can beat the crowds and shop online.
Note: Stores and Online were sold out within an hour of opening. Keep trying online!