Alpharetta City Center

If you live or work in Alpharetta, you may have seen the construction and already know about the new City Center. We recently met the developer, Cheri Morris of  Morris and Fellows, and her excitement about this project was so contagious, we wanted to share the details with our OTP followers that may not already be familiar.

This $80 million Alpharetta investment will transform 25 acres. Alpharetta already has an established main street with restaurants and retail, but now the city will become even more of a destination with an expanded city center. Developer Cheri Morris calls this the “crown jewel” of an already vibrant downtown. The project began in 2011 and the opening of the City Hall was Phase 1. Now, the development of the remaining 25 acres will include New Fulton County Library, 5-acre Public Park, Town Square and 450 public parking garage.Alpharetta City Center Scoop OTP

An urban restaurant district will populate a green swath on Main Street, with lively patios, rooftop decks and dining gardens under ancient oak trees. Storefronts handcrafted of traditional materials, artifacts and artisan goods will line the street level of buildings housing homes and offices. Architectural integrity will be of the utmost importance in creating authenticity, a sense of place, and a true heart and marketplace for Alpharetta.

MidCity Real Estate Partners is estimated to deliver this mixed use development in 2017. The project will expand downtown Alpharetta across Main Street, and adjacent to the new Alpharetta City Hall and Fulton County Library. The City Center includes 75,000 SF of retail and restaurants, 42 single family homes, 168 luxury apartments and 30,000 SF of Class A office space.

Alpharetta City Center Scoop OTP



Morris & Fellows is the team that created downtown Rosemary Beach on Florida’s Emerald Coast, Town Brookhaven and Luckie Marietta, a three block dining, retail and entertainment district on Centennial Olympic Park in downtown Atlanta.

They also were the force behind Cumming’s Vickery and Woodstock City Center, both structured as public/private partnerships with their host cities. We are excited that they are also going to partner with the city of Canton to help with their future planning called #Canton Forward: Etowah to the Loop.

Avalon in Alpharetta helped change the landscape of the city too. Now, you have even more choices when you visit Alpharetta. We are excited to watch another OTP city grow!