Gone are the days of just plain old (but amazing) glaze at Krispy Kreme. After the huge success of special edition flavors like the Eclipse donut and gingerbread this holiday season, Krispy Kreme has launched a campaign where fans can vote for the next glaze flavor.
The contest closes on Jan. 22 and the winning flavor will be available at participating Krispy Kreme doughnut shops this spring.
“In 2017, our fans responded with tremendous enthusiasm regarding how we innovated around our original glazed doughnut,” said Jackie Woodward, Krispy Kreme’s chief marketing officer of Krispy Kreme Doughnuts. “We turned it green for St. Patrick’s Day. We eclipsed it with mouth-watering chocolate glaze for the total solar eclipse. And we sweetened it with warm gingerbread molasses to create a new holiday glazed favorite.”
Woodward continued, “To begin this year, we’re tapping that enthusiasm and mobilizing that engagement to make our fans full-fledged innovation partners.”
The chain is encouraging people to promote their love for the flavor of their choice by using the hashtag #VoteForGlaze on social media.
Vote for your choice! Be sure to get the special edition flavor fast though when it hits stores — they will only be available for a limited time.