Robert Redford’s Sundance Store Makes Georgia Debut

With the recent expansion of Avalon’s Phase II or Boulevard East, more businesses are looking to make Alpharetta home with additional new retailers and restaurants joining the already popular shopping and dining destination center.

Sundance will open at Avalon on October 26th, 2017, marking its first location in Georgia. They have eight other US locations. Famed actor, director and visionary of independent filmmaking Robert Redford founded Sundance Catalog in 1989 to promote the works of artists and craftspeople from across the country and around the world. From a small operation run out of the attic of the old Sundance Village firehouse, Sundance has grown to become one of America’s preeminent lifestyle brands offering a thoughtful mix of premium-quality women’s and men’s apparel and footwear, jewelry, accessories, art and home décor. I have always enjoyed flipping through their catalogs as their products are so unique!

“Sundance offers our customers a unique experience, one not commonly found elsewhere. Our beautifully designed store displays a strong sense of discovery and originality throughout,” said Sundance President and CEO Matey Erdos. “For us, it is a privilege to curate distinctive and artisanal collections, many pieces of which are exclusive to Sundance. Avalon’s commitment to provide a distinctive experience, both in shopping and in culture, gives Sundance an opportunity to bring this heritage and lifestyle to our loyal customers in the Atlanta area.”

Kremo Ice Cream, which also has a location in Duluth, offers made-to-order, hand-rolled ice cream crafted with locally-sourced sweet cream and real fruit flavors. Kremo Avalon will open this summer, featuring flavors from cookies and cream to fruity strawberry and passionfruit to matcha green tea and coffee. Recently, Jeni’s Splendid Ice-Cream opened.

Club Pilates, a California-based line of boutique Reformer Pilates studios, is opening Club Pilates Avalon this summer. This is the fifth Club Pilates location in Atlanta, and the second in Alpharetta. In addition to modern, method-based Pilates classes, Club Pilates offers options to experience the latest workout trends like TRX and barre.

Other restaurant and refreshment options coming soon to Avalon, along with the opening of The Hotel at Avalon in January 2018 with South City Kitchen.

If you haven’t been yet, Avalon is a sustainably designed, 86-acre development with more than 500,000 square feet of retail, a 12-screen all premium theater, planned conference center and full-service hotel, Class A office, single-family residences and luxury rental homes infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. At 2.4 million square feet and more than $1 billion, Avalon is one of the largest projects currently underway in the United States.

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