Scoop OTP was “Dang Lucky” to meet the owners of The Dang Chicks Company, which began in 2009 in Cumming, Georgia. They have since expanded to the Dang Chicks Nation with distribution in more than 800 retail partners. Their slogan is “It is more than apparel, it is an attitude!” Not only are their recognizable Dang t-shirts and jeans found in several popular OTP stores, but they also distribute across the United States, Canada, South America, Australia, and the Ivory Coast.
Scoop OTP had seen the shirts around town for a few years, but it was by happy accident to learn that these shirts were created locally when we met one of their artists, Holly Jones, of the Painted Butterfly in Kennesaw.
We had the opportunity to have lunch with the creator of Dang Chicks Stephanie O’Conner and her husband Tim at Jim ‘n’ Nicks BBQ in Cumming. This laid back restaurant was the perfect place to hear about their love for everything southern, for each other and their children, and for the opportunity to inspire women to believe in themselves.
Stephanie’s vision to launch a t-shirt company was about more than just selling t-shirts. It was a brand and a concept that her retail partners and fans have embraced. She started with just four designs at the Atlanta Apparel Mart, and then her company escalated. Of course, it doesn’t hurt when Country star sensation Miranda Lambert wears her Dang Texan shirt for her Grammy nomination rehearsal, or when Elizabeth Hasselbeck is seen on The View wearing Dang Proud!
With the rapid growth of the company, Tim came on a year later stating, “We go big, or we go homeless!” Together, the two work hand in hand with a talented staff to inspire the Dang Chick Nation.
The #1 selling shirt is Dang Blessed, followed by Dang Texan and Dang Proud. But with so many great shirt titles like, Dang Lucky, Dang Cowgirl, Dang Housewife, Dang Strong, Dang Sweet Tea, and more, it is easy to want one of each!
The shirts are about 60% of their business, but now their recently added line of jeans is growing like crazy as well! You can be a Dang Chick from head to toe with boot jewelry and trucker hats. Check their website for their latest accessories made by local OTP artists.
Personally, Scoop thinks their next shirt should say Dang Grateful, because the owners are the nicest people who truly love their fans, business team, business partners, and more.
Stephanie’s shirts are appropriate for ages 5 to 105; she says it’s all about having a Dang Chick Attitude. She is humble about the success of her company, but said she always knew that the products were special because of the true meaning behind the brand.
On May 18, Dang Chicks is sponsoring a local GNO (Girls Night Out) benefit concert in Duluth at The Red Clay Theater. The charity is Serv International and the t-shirt design for the event is actually Dang GNO (Girls Night Out). $10 for every t-shirt sold will be donated back to the charity. Six talented artists will be performing at the event. Watch their Facebook page for ticket sales.